Film directed by James Rouse.
DNA Fit developed a real DNA test, with real science, to prove whether we are born lovers or haters.
A white paper was published on the subject, and we sold the home Gene Test Kits online.
The campaign won seven Lions at Cannes 2018, (including Gold in Film and Gold in Creative Data), seven pencils at 2018's D&AD awards, a Grand Clio, two Golds at The British Arrows and two Campaign BIGs.
Role: Creatives (w/ Till Diestel)
Agency: adam&eveDDB
ECD: Ben Tollett
Director: James Rouse
DOP: Alex Melman
