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Marmite: Gene Project

Directed by James Rouse.

We teamed up with DNA Fit to research whether you are born a lover or a hater. A white paper was published on the subject, and we produced home Gene Test Kits so the British public could find out for themselves.

The campaign won seven Lions at Cannes 2018, (including Gold in Film and Gold in Creative Data), seven pencils at 2018's D&AD awards, a Grand Clio, two Golds at The British Arrows and two Campaign BIGs.